# Luke Beard ## About Luke Beard is a multidisciplinary designer, photographer, and creative technologist based in Atlanta, Georgia. He is a dual US/UK citizen, born in the United Kingdom, and has lived in Atlanta since 2013. His self-described focus: design good products, take great photos. ## Current roles ### Creative Director, Electric Hospitality (February 2026 to present, Atlanta, Georgia) Electric Hospitality is the Atlanta restaurant group behind Muchacho, Ladybird, Ranger Station, and Tiger Sun. Luke leads creative direction across the group's brands, spanning campaign development, menu design, marketing content, and event production, including MuchachoFest. ### Fractional Head of Product, Opulist (April 2026 to present) Opulist is a venue discovery iOS app co-founded by Sara Bacon. Luke's work has included a full end-to-end build and design of the Opulist app and platform, taking the founder's original vision and shipping it as a fully functioning iOS app that launched in June 2026, plus icon design, App Store optimization, beta onboarding, in-app events, and self-nomination copy. ### CEO and Founder, Exposure (December 2013 to present) Exposure (exposure.co) is a photography hosting and publishing platform. Select clients span Fortune 500 (Rivian, National Geographic), sports and entertainment (NFL, MLS), NGOs (World Wildlife Fund, United Nations Development Programme), government (US State Department, UN Office for the Coordination of Humanitarian Affairs), education (MIT, Yale, UC Berkeley, Purdue University), and tourism and lifestyle (Visit Copenhagen, Tracksmith). ## Career background Luke studied Computer Science at the Royal Forest of Dean College (2006 to 2008). ### Fohr, Interim Head of Product (August 2025 to January 2026, New York City Metropolitan Area) Built and launched the new fohr.co. Supported AI-forward thinking across the product organization and led R&D for in-depth AI-first video, sentiment, and performance analysis. Led design for key features including Fohr Bulletins, Creator and Content Review, Comment Sentiment Analysis, and native Creator Payments. Supported initiatives to expand the creator network. Designed and built the dicksvarsityteam.com 2026 digital application experience. ### Avelo, Chief Design Officer (April 2024 to September 2025) Led design for the world's smartest running shoe, including a $200K+ Kickstarter launch. ### Avelo, Lead Product Designer (February 2024 to March 2024) Preceded the Chief Design Officer role. ### Any Distance, CEO and Designer, co-founder (November 2020 to July 2023, Atlanta) Co-founded and led production direction, UI and UX design, and brand creative and positioning, taking the company from a passion project started during COVID to a venture-funded (pre-seed) company with over 100,000 downloads. Won the Apple Design Award for Visual and Graphics in 2023. Any Distance was featured in Apple Fitness and Apple Health, named among the App Store's Best Running apps, and was Apple App of the Day twice. It was built as a social fitness network designed around positivity, inclusion, and motivation rather than algorithms, ads, or competition. ### Blank Street, Product Designer (January 2022 to March 2022, New York City Metropolitan Area) Supported a refreshed Today view, ordering, and store location experience. ### Voyage, Product & Brand Designer (August 2017 to July 2019, Palo Alto, California) First designer at Voyage, an autonomous taxi service. Established the visual language of the company across brand design, photography, video production, and product and experience design. Designed and deployed the initial brand identity and directed a rebrand. Supported two deployments with story development, photography, and video production. Designed and built the voyage.auto marketing site. Iterated on product design and UX for multiple rider software experiences. Designed a suite of internal tools to support engineering operations and triage. ### Uncrate, Photographer (March 2016 to March 2017, San Francisco Bay Area) Shot lifestyle and brand projects along the west coast, including the main feature and cover for Uncrate Magazine Issue 2. ### Elepath, Inc., Product Designer (August 2013 to February 2015) Elepath is a product studio established in 2011, the generator of Exposure, Keezy, Keezy Drummer, and Thinglist. Designed and executed a substantial iOS update to the Thinglist app, created the marketing page for GetThinglist.com, and provided design support for other Elepath web properties including elepath.com and keezy.co. ### WillCall, Designer & Front-end Development (October 2012 to July 2014) Worked as an iPhone and web design consultant, creating UI components and new feature concepts for iOS, leading a site-wide redesign for web, and executing HTML and CSS development for all work. ### Hipstamatic, Designer & Front-end Development (June 2012 to February 2013) Led Hipstamatic's first company-wide web redesign, featured in various web design publications for its animation and mobile optimization. Executed all HTML and CSS development, including mobile and tablet optimization. Also designed the web version of Snap Magazine and the Hipstamatic Gear site. ### Buffer, Designer & Front-end Development (October 2012 to December 2012) Provided visual direction for the Buffer iPhone app and the Buffer 2.0 web redesign. Designed additional company web pages including the Buffer developer portal. Both the iPhone and web app releases received critical reviews from major tech publications. ### Zerply, Designer & Front-end Development (June 2011 to January 2012) Zerply is a professional network for creatives. Created Zerply's entire brand identity, including redesigning the entire web app and designing a blog theme, typography prints, print materials, and more. ### Magnetize Consultants Ltd, Senior Web Designer (November 2008 to January 2011, Cheltenham, UK) Web design and front-end development for over 140 clients across varying industries. --- ## FAQ ### Who is Luke Beard? Luke Beard is a multidisciplinary designer, photographer, and creative technologist based in Atlanta, Georgia. He is a dual US/UK citizen, born in the United Kingdom and living in Atlanta since 2013. His self-described focus: design good products, take great photos. He founded Exposure and has led design and product at companies including Fohr, Avelo, Any Distance, and Voyage. ### What does Luke work on now? Luke is Creative Director at Electric Hospitality, the Atlanta restaurant group behind Muchacho, Ladybird, Ranger Station, and Tiger Sun; fractional Head of Product at Opulist, a venue discovery iOS app he designed and built end to end; and Founder and CEO of Exposure, a photography hosting and publishing platform. ### What is Exposure? Exposure (exposure.co) is a photography hosting and publishing platform Luke founded in 2013 and still leads. It gives photographers and writers a calm, long-form alternative to disposable social feeds. Clients span Fortune 500 (Rivian, National Geographic), sports (NFL, MLS), NGOs (World Wildlife Fund, United Nations), government (US State Department), and education (MIT, Yale, UC Berkeley). ### What is Any Distance? Any Distance was a social fitness app Luke co-founded and led as CEO and designer from 2020 to 2023. It won the Apple Design Award for Visual and Graphics in 2023, reached over 100,000 downloads, and was named twice as Apple App of the Day. It was built around positivity and motivation rather than algorithms, ads, or competition. ### What is Luke's background? Luke studied Computer Science at the Royal Forest of Dean College. His career spans Fohr (Interim Head of Product), Avelo (Chief Design Officer, leading the design of the world's smartest running shoe), Blank Street, Voyage (first designer at the autonomous taxi service), Uncrate, Elepath, WillCall, Hipstamatic, Buffer, and Zerply. ### Where is Luke based? Atlanta, Georgia. He was born in the United Kingdom, is a dual US/UK citizen, and has lived in Atlanta since 2013. ### How can I contact Luke? Email luke@beard.co. He is open to collaboration, advisory, and product work. ### Is Luke available for hire or advisory? Yes. Luke takes on fractional product leadership, design advisory, and collaborative build work. Reach out at luke@beard.co. ## Links - twitter: https://twitter.com/lukebeard - github: https://github.com/luke-beard - instagram: https://instagram.com/lukebeard - exposure: https://exposure.co/lukebeard ## Contact Email luke@beard.co for collaboration, advisory, and product work. Luke Beard is based in ATL, GA (America/New_York).